Discover how Brand Identity Design Automation saves time and improves quality for designers.
There are multiple key stages in the brand identity design process; from sketching and vectorizing, to building logo grids, creating variations, presenting logos, refining them, developing brand guidelines, and finally exporting assets for handoff.
Each stage requires its own focus and precision. Together, they demand a significant amount of time and attention, especially when done at a professional level.
As a brand identity designer, I’ve gone through this process hundreds of times.
In this post, I’ll break down how long specific stages take and how automation can drastically reduce that time — not just preserving quality, but improving it.
Since I’m on a mission to automate the logo and brand identity design process, I’ve been gathering data directly from designers.
Through surveys and feedback from my community of over 30,000 designers, I’ve collected insight into how much time each stage really takes, and where automation makes the biggest impact.
When I began solving the problem of logo grids, I created the first tool that could automate logo grid systems: GridIt - Logo Grid Generator™
Before building it, I surveyed my audience and asked:
“How long does it take you to create construction grids for your logo?”
(Construction grids are only one type of logo grid system.)
The results:
Most designers reported spending 30 to 60+ minutes on a single logo grid.
Seeing that it took designers nearly an hour (or more) to create something that could be automated validated my own experience. Gridit was the solution.
The tool now helps over 15,000 designers generate professional logo grid systems in under one second.
What once took up to an hour is now instant. And not only faster, but 100% accurate.
Each vector grid is recreated with mathematical precision, ensuring accuracy that’s difficult to achieve manually.
The next major time sink for designers is brand guidelines.
Most designers rely on brand guidelines templates, which save a lot of time, but still require replacing every logo, color, and font manually.
The process is certainly repetitive, time-consuming, and mentally exhausting.
To validate this, I spoke directly with designers through video interviews and conducted another survey, this time reaching nearly 500 participants.
The feedback was clear: creating brand guidelines is one of the most tedious and burnout-inducing parts of the job.
This insight pushed me to build Guideit, the Brand Guidelines Generator.
It lets designers create professional brand guideline documents instantly, using their own logo, color, and font inputs.
I have built a solution for this which I will be revealing soon...
What used to take hours or even days can now be done in one click.
And because the structure is consistent and pre-tested, the output is not only faster, it’s cleaner, clearer, and easier for clients to understand.
Here is a overview of the impact BIDA has on particular tasks within the brand identity design process.
Whether you’re a designer or not, it’s easy to see the impact Brand Identity Design Automation (BIDA) has on time and quality.
What once took days now takes seconds.
What once risked inconsistency, now provides reliable results.
BIDA isn’t just about working faster, it’s about working better, giving designers back their most valuable resource: time.
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